I’m a Portland Monthly subscriber (support local media!) and received two different offers in short succession. One promised me the lowest rate you will receive, the other was alerting me to the fact I could save 67% off the newsstand price.
I don’t think I’ve ever paid the newsstand price (I went online to subscribe), so that was a moot point. But comparing the two offers, I did catch Portland Monthly in an untruth. While the three-year renewal rate was $42.00, thus $6.00 less than the $48.00 off-the-newsstand rate, and the two-year renewal rate of $32.00 was $4.00 less, the one-year subscription renewal was $20.00—$4.00 less than the lowest rate I will receive.
Which letter did I respond to? After checking my records and discovering I’ve been a one-year-at-a-time subscriber, I went online and renewed there. Where the rate was $20.00. The same rate I’ve been paying annually since the genesis of my subscription.