Wait until you “See Back for Details”

This is one of those products I feel people go looking for.  They buy a smart phone, they realize they can’t use it with their gloves on, they consult their friends or the Internet for a solution, et voila, they find themselves in the glove section of Macy’s staring at the selection.  Or, they knew this product existed like I did, because the fluffy sections of the newspaper, as well as women’s magazines, explained the whole concept to me in the form of a “feature.”  Advertising as news.  Gotta love it.

But yes, I’m always happy for more details.

Unless the details are an obvious drawing that gives me no new information.
 

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